Part II | By Terra McNutt
This is the second in a three-part series. To read Part I, click here.
Flashback to 2018: I had just left a prestigious Dallas design firm to create RI Studio. It was a brave choice, but I was confident my work was ready to stand on its own. I had a vision for what my own firm could become, and I’ve always had an entrepreneurial spirit.
One of the first things I did was hire a business manager who has a long career in homebuilding, marketing and finance — a perfect complement to my expertise in design, construction and project management. This outstanding partner happens to be my mother, Rhonda. It’s a comfort knowing my clients are served by someone I trust implicitly.
Our first month in business was exhilarating. We were overwhelmed with inquiries and new business sourced entirely from referrals. Without investing in any advertising, RI Studio was completely booked and stayed that way for the entire year. It was the most incredible feeling to know that I had built such a strong community of clients, architects and builders.
Throughout the year we worked on a variety of projects, including several custom homes in the greater Dallas area. In the years since, RI Studio has continued to grow, and I couldn’t be more grateful or feel more blessed. We have big plans for the future of RI Studio, and we couldn’t have done it without some elbow grease and, most importantly, your help and support.